* including tech companies, small businesses, solopreneurs, non-profits, movements, and more
I’m a Harvard-trained sociologist with years of experience in marketing and research. I leveraged my expertise in the varied fields of tech, venture capital, politics, and non-profits to launch Katy Dolan Consulting, strategizing and executing marketing campaigns and research projects to serve growing clients.
They’re tech companies vying for a spot in the next YC cohort. They’re small businesses fighting to stake out a client base. They’re nonprofits and advocacy movements throwing passion behind a cause. But no matter their industry or ambitions, they’re in need of either compelling marketing or smart research (and sometimes both). I offer marketing and research services to develop compelling brands that respond to the needs of their target market.
I’m a full-stack marketer helping startups* develop a lasting presence and execute marketing campaigns that achieve their goals across various channels. I work with clients on their high-level brand and marketing strategy, and dive into the weeds to write, design, post, and send to achieve results.
I’m a qualitative researcher, and I firmly believe that taking the time to deeply understand the market is what separates strong startups* from weak ones. My clients embrace research as a core tenet of their product or programming strategy, and we work together to design and conduct research studies that uncover actionable insights.