I’m Katy Dolan, a startup consultant based in Boston, MA. I help startups* tackle two areas that are fundamental to a successful organization: marketing and research.
I got my start in marketing when I founded a non-profit organization in high school. I was immediately fascinated by developing a brand, creating a multi-channel presence, and accomplishing core organizational goals like fundraising and volunteerism through creative, targeted marketing. Since then, I’ve worked with many startups* finding their voice, from Series B tech companies to two-person consultancies and political advocacy organizations. I excel at defining the marketing challenge, strategizing a solution, and executing through full-stack marketing techniques ranging from design to analytics.
I also offer qualitative research services, drawing from my background as a sociologist. I first fell in love with the discipline of qualitative research in Harvard’s sociology department, and quickly realized the powerful applications of interviewing, ethnography, and focus groups in business. I often conduct my clients’ first qualitative research projects, developing key research goals and entering the field to bring back insightful, actionable insights into the target market or current user base. I’ve interviewed pregnant women about breastfeeding, DI college athletes about navigating gender, parents about navigating the college admissions process, and more.
I launched my own consultancy in 2019 after several years’ experience in tech, venture capital, non-profits, and politics. I graduated from Harvard with Highest Honors in Sociology after writing a summa cum laude honors thesis. On the weekends, you can find me attempting to travel to every major city in the US (eventually the world!) with my fiancé, and plotting how to adopt a sphynx cat.
working with me
I often build ongoing relationships with my clients because they recognize the value of adding a sharp, impact-focused partner to their team. I consult in the way that I’d want to be consulted for: I’m communicative and responsive, collaborative with existing team members and efforts, and quick to intuit the dynamics of a new market, brand, or team dynamic.
I work with clients that share my core values:
Growth-minded: I’m ambitious, tenacious, and forward-looking, and I get along best with clients who are too. Let’s scale impressive organizations together.
Empathetic: Empathy is at the core of my qualitative research services, and all of my clients agree on the importance of operating with a keen understanding of where the user or stakeholder is coming from.
Obsessed with the best: I’ve been Type A since I organized my Halloween candy by type and color in elementary school; these days, I connect with clients who also love a great spreadsheet and won’t settle for anything less than deep understanding of their space.