user research

It's easy to charge into the world with an amazing idea - but it's absolutely vital to take the time to understand how your product, service, etc. truly impacts those you intend to reach. Are you adequately meeting their needs with a compassionate solution? 

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I'm an in-depth interview expert driven by creating brands that are truly empathetic to the end-user. Let's work together to conduct interview-based user research, user testing, and more and uncover key strategic insights that will create a loyal tribe of superfans. 

how to use research

Many startup* leaders are unfamiliar with qualitative research and how it can benefit their growth. While every research project is customized for your particular needs, they often fit into one of three categories. Get inspired by these examples:

Interview or focus group current or past employees to gain insight on culture and understand areas of improvement

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Invite interview feedback from a manager’s direct reports to build a 360° evaluation, make promotion decisions, or power targeted leadership trainings

Conduct user research on your product by interviewing or focus grouping members of the target market

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Perform user testing to collect feedback on an MVP, beta, or your current product or service

Improve your sales performance by conducting immediate debrief interviews with prospects

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Test marketing campaigns with interview or focus group feedback from members of the target market

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Are you looking to understand

your users’ needs?

Reach out today to set up a free qualitative research consultation.

kind words