research strategy & execution
It's easy to charge into the world with an amazing idea - but it's absolutely vital to take the time to understand how your product, service, etc. truly impacts those you intend to reach. Are you adequately meeting their needs with a compassionate solution?
I'm a research expert driven by creating brands that are truly empathetic to the end-user. Let's work together to conduct user research, user testing, and more and uncover key strategic insights that will create a loyal tribe of superfans.
interviews
You probably have a lot of questions about how to best serve your users and stakeholders - and the best way to get answers is simply to ask. I'll help you craft a thorough set of questions, head into the field, and deliver actionable insights to inform strategy.
ethnographies
Sometimes the best way to find out what your users or stakeholders are thinking is to immerse yourself in their environment. Whether observing a shopping center or monitoring an online forum, I'll uncover the truths you need to know.
focus groups
The classic focus group - an opportunity to uncover user or stakeholder sentiment quickly without sacrificing detail. We'll convene a group to comprehensively discuss your product, service, or program, and walk away with key insights into your space.
how to use research
Many startup* leaders are unfamiliar with qualitative research and how it can benefit their growth. While every research project is customized for your particular needs, they often fit into one of three categories. Get inspired by these examples:
people
Interview or focus group current or past employees to gain insight on organizational culture and understand specific areas of improvement
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Invite interview feedback from a manager’s direct reports to build a 360° evaluation, make promotion decisions, or power targeted leadership trainings
product
Conduct user research on your product by interviewing or focus grouping members of the target market
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Perform user testing to collect feedback an MVP, beta, or your current product or service
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Launch an ethnography to determine how your competitor’s product is used in everyday life
sales and marketing
Improve your sales performance by conducting immediate debrief interviews with prospects
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Test marketing campaigns with interview or focus group feedback from members of the target market
Are you looking to understand your space or your users’ needs?
Reach out today to set up a free qualitative research consultation.